Appetite for distraction? A systematic literature review on customer smartphone distraction
- Creator: Taylor, Alex , Hook, Margurite , Carlson, Jamie , Gudergan, Siggi , Falk, Tomas
- Resource Type: journal article
- Date: 2024
From digital touchpoints to digital journeys: How shopping mindsets influence appraisal of omnichannel journeys
- Creator: Muthaffar, Aisha , Vilches-Montero, Sonia , Bravo-Olavarria, Renzo
- Resource Type: journal article
- Date: 2024
Engaging Gen Y customers in online brand communities: a cross-national assessment
- Creator: Carlson, Jamie , Rahman, Syed Mahmudur , Rahman, Mohammad M. , Wyllie, Jessica , Voola, Ranjit
- Resource Type: journal article
- Date: 2021
Setting the future of digital and social media marketing research: perspectives and research propositions
- Creator: Dwivedi, Yogesh K. , Ismagilova, Elvira , Hughes, D. Laurie , Carlson, Jamie , Filieri, Raffaele , Jacobson, Jenna , Jain, Varsha , Karjaluoto, Heikki , Kefi, Hajer , Krishen, Anjala S. , Kumar, Vikram , Rahman, Mohammad M. , Raman, Ramakrishnan , Rauschnabel, Philipp A. , Rowley, Jennifer , Salo, Jari , Tran, Gina A. , Wang, Yichuan
- Resource Type: journal article
- Date: 2021